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what we do

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football

At ICON Football Academy, we choose to coach for the future, focusing our efforts on the development of skills that will serve players in years to come. We are students of the game anticipating and adapting practice to meet the changing demands of the game. We tailor our support to meet the needs and aspirations of the individual.

Through practice design and a combination of coaching styles we set realistic and meaningful problems for players to solve. We empower young players to make their own choices, reflect on their decisions and have the courage to fail whilst being curious to learn from their mistakes. Our aim is to develop exciting, vibrant, self-reliant and fearless decision makers ready for a changing game.

Our program is meticulously crafted around the FIFA Grassroots and UEFA development models to ensure a comprehensive and professional training experience.

Core Skills Development: We concentrate on essential skills such as dribbling, passing, defending, and shooting, alongside fostering a deep tactical understanding.

Age-Specific Games: Small-sided games are tailored to age groups, promoting creativity, teamwork, and rapid decision-making.

Holistic Player Growth: We emphasize building player identity, confidence, and leadership, both on and off the pitch.

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tennis

Our tennis program is designed to instill technical skill and a love of the sport from the very first session.

Key features include:

• Progressive Coaching Pathway: From Mini Tennis (ages 4–7) to full-court tactical play

• Technical Mastery: Forehand, backhand, volleys, and serves taught through biomechanics-based coaching

• Movement & Coordination: Drills to develop footwork, balance, and on-court agility

• Low Coach-to-Player Ratios: Ensuring personalized attention and steady progression

• Sportsmanship: Emphasis on character development through guided match play and feedback.

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swimming

Our swimming program is built around safety, precision, and progress..

Key features include:

• Certified Instructors: All coaches hold global certifications in swim instruction and child engagement

• Structured Skill Levels: From water confidence to stroke technique and stamina building

• Water Safety First: Lessons include floating, lifesaving basics, and confidence underwater

• Stroke Refinement: Emphasis on freestyle, breaststroke, backstroke, and butterfly with professional correction

• Progressive Assessments: Swimmers move through an ICON level system with documented improvement

• Small Groups: For closer interaction, better monitoring, and stronger relationships.

Image by Daniel Norin
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